Garnier New SkinActive Vitamin C Brightening Day Cream 50ml
Loreal Paris Aura Perfect Day Cream SPF17 PA Plus 50ml
PaxMoly probioties Mask Pack (25ml)
Missha Time Revolution Night Repair Ampoule Sx (Soml)
Guerniss Niacinamide 10% + Zinc 1% Serum
Johnson’s Face Care Daily Essentials Hydrating 24 Hour Day Cream With SPF15
COSRX Hyaluronic Acid Intensive Cream(100ml)
Cerave Skin Renewing Vitamin C Serum 30ml
Guerniss Vacation Lipstick
Guerniss Rouge Allure Velvet Matte Lipstick (BUY 1 GET 1)
Guerniss Eyebrow Pencil – Best Eyebrow Pencil for Perfect Definition & Shape (G/S)
Nior Red Carpet lip Color
Guerniss Soft Burnt Matte Lipstick – Best Long-Lasting Matte Lipstick
Guerniss Luxely Matte Lipstick
Guerniss Automatic Kajal Eyeliner Pen
Guerniss Matte and Poreless face powder
Guerniss Eyebrow Pencil – Best Eyebrow Pencil for Perfect Definition & Shape (G/S)
Guerniss Automatic Kajal Eyeliner Pen
Nior Waterproof Hypoallergenic Eyeliner 1.14 gm
Guerniss Matte Kohl Kajal Pen
Guerniss Matte Waterproof Liquid Eyeliner
Alix Avien Eyebrow Pencil-Brown-1.29gm
Guerniss XXL Water proof Mascara 10ml
Guerniss Eye Ink Liquid EyeLiner 5ml
Neutrogena T/Gel Therapeutic Shampoo 125ml
Tresemme Keratin Smooth Heat Protection Spray 200ml
WishCare Hair Growth Serum 30ml
Ribana Organic Castor Oil 200ml
Matrix Smooth Straight Shea Butter Professional For Ultra Smoothing Hair Mask 490g
Finesse Restore + Strengthen Normal 2in1 Shampoo + Conditioner 384ml
Pert Complete 2in1 Shampoo + Conditioner 400ml
Neutrogena T/Gel Sensitive Scalp Anti Dandruff Shampoo 150ml

eibdaa Community
Your go-to Facebook group for all things beauty — from makeup and skincare to haircare essentials. Discover top products, beauty tips, and deals.

Get 10% OFF
Enjoy 10% OFF your first order! Use coupon code NEW10 at checkout and treat yourself to the best in makeup, skincare, and haircare.

Buy 1 Get 1
Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
Shop High-Quality Makeup, Skincare & More at Eibdaa

Fastest Delivery
Enjoy the fastest delivery with eibdaa — your favorite beauty picks delivered to your doorstep in no time. We value your time as much as your style, ensuring a smooth and speedy shopping experience every time you order.

Authentic Product
We handpick every product to ensure it’s 100% original, made with premium ingredients and trusted by real beauty lovers. From quality to performance — we bring you only the best, so you can shop with confidence and wear it with pride.

24/7 Support
eibdaa offers 24/7 customer support to ensure a seamless shopping experience anytime, anywhere. Whether you have a question, need help with an order, or just want style advice — we’re always here for you.
FAQ
Still have questions? Don’t worry — click on the ‘More FAQs’ button to explore more answers!

Can I pay cash on delivery?
Can I pay cash on delivery?
Yes cash on delivery option is available.
Delivery time?
Delivery time?
Delivery will take 1-3 days, home delivery.
Can I Exchange or return an item?
Can I Exchange or return an item?
Yes, if you are not satisfied with the product.
Beauty Tips 😉
Glow Up 2025: Peptide Serums and Serum Foundations for Radiant Skin in Bangladesh
The world of beauty is constantly evolving, and lately a new trend is taking center stage: combining high-powered skincare with makeup for a natural, radiant glow. In Bangladesh, where heat and humidity pose challenges to maintaining fresh-looking skin, this trend is especially relevant. Peptide serums and serum foundations are emerging as must-haves for women who want healthy, glowing skin without heavy layers of makeup. In this comprehensive guide, we'll explore what makes peptide serums and serum-infused foundations so special, why they're trending, and how you can use them (with a few insider tips) to level up your beauty routine. By the end, you'll see why these hybrid products are the talk of the beauty world – and how to make them work for you. What Are Peptides and Why Is Everyone Talking About Them? You might have heard the buzz about peptides in skincare – and for good reason. Peptides are short chains of amino acids that serve as building blocks for proteins like collagen and elastin in our skin. In simpler terms, they are like messengers that signal the skin to repair itself and boost firmness. The result? Smoother, plumper, and healthier-looking skin. No wonder 2024 has been dubbed “the year of the peptide” by experts. One standout example fueling this peptide trend is the COSRX The 6 Peptide Skin Booster Serum (150mL), a product so popular it's been called a “dermatologist-led TikTok sensation.” This serum packs six different peptides (plus other synergistic ingredients like copper tripeptide) into one formula. Dermatologists praise it as an innovative “Botox in a bottle” for its ability to target skin laxity, wrinkles, and enlarged pores while also soothing, brightening, and refining skin texture. In other words, a good peptide serum can tackle multiple skin concerns at once – from fine lines to uneven tone – making your skin look younger and more radiant. Even better, peptides tend to be gentle on skin. Skincare experts note that peptides are suitable for almost all ages and skin types because of their non-irritating yet powerful benefits. So whether you're 25 or 45, dealing with oily skin or dry, you can likely incorporate peptides without worries of redness or peeling. Why the sudden hype? Beyond the science, peptides have gained fame thanks to social media and expert endorsements. When a Harvard-trained dermatologist proclaims a product as a game-changer, people listen. It also helps that using a peptide serum is easy – it fits right into your existing routine. In fact, beauty gurus recommend using a peptide serum as the first step after cleansing, to prep your skin and create a receptive canvas for whatever comes next. Think of it like laying a perfect foundation (no pun intended) for the rest of your skincare. Once applied, peptides start signaling your skin to repair and strengthen itself. Another reason peptides are trending is their versatility. You can supercharge their effects by pairing them with other active ingredients. For instance, some dermatologists suggest layering peptide serums with a dose of vitamin C in the morning for extra brightening and fading of dark spots, or with retinol at night for an anti-aging boost. Used this way, peptides can actually help reduce the irritation that potent actives sometimes cause. One viral TikTok from 2023 showed an expert recommending exactly this: combine your peptide serum with vitamin C to target hyperpigmentation, niacinamide to minimize pores, or a gentle retinol to smooth wrinkles – the peptide prep will enhance results while calming potential sensitivity. The takeaway? Peptides play well with others. They make a great team player in your skincare routine, amplifying benefits and cushioning harsh side effects. If hydration is a concern (and let's face it, for most of us it is), you can even pair peptides with humectants like hyaluronic acid or soothing ingredients like snail mucin. In fact, one skincare duo that went viral was using the COSRX peptide serum along with a snail mucin essence to get the coveted “glazed donut” glow – that ultra-dewy, plumped look where your skin practically shines. The peptide serum preps and firms, while the hydrating essence layers on moisture, giving you bouncy, lit-from-within skin. It’s a simple combo that delivers a serious glow-up. The Benefits of Peptide Serums at a Glance To summarize, here are some of the key benefits you can expect from incorporating a quality peptide serum into your routine: Firmer, smoother skin: Peptides boost collagen and elastin, which helps improve skin firmness and reduce the look of fine lines and sagging. Over time, skin appears more supple and youthful. Improved texture and tone: Multi-peptide formulas (like the one in COSRX's serum) work on pores, uneven texture, and dull tone. They gently retexturize the skin’s surface for a more even, radiant complexion. Gentle anti-aging: Unlike some hardcore actives, peptides fight wrinkles and dullness without causing irritation. They’re powerful yet gentle, making them suitable even for sensitive skin or for use alongside other treatments. Moisture retention and barrier support: Some peptides (such as copper peptides) also promote healing and can support your skin barrier. Many peptide serums are formulated with hydrating ingredients, so they not only firm the skin but also help keep it moisturized and soothed. Enhancing your routine: Using a peptide serum first can actually make your other products work better. By prepping your skin, it encourages better absorption of follow-up actives or moisturizers. It essentially boosts the whole routine (it’s called a “skin booster” serum for a reason!). In short, peptide serums are a multitasking hero for your skin. They address a wide range of concerns in one go, which is perfect if you love a simple routine with maximum results. No wonder they're one of the hottest skincare trends right now. Internal link example: If you're ready to try a peptide-packed product, check out the highly-rated COSRX The 6 Peptide Skin Booster Serum (150ml) available on our shop. It's an easy way to hop on the peptide trend and see the difference in your skin. Meet the Serum Foundation: Makeup That Cares for Your Skin Now that we've covered skincare, let's talk makeup – or more specifically, the new breed of makeup that doubles as skincare. Enter the serum foundation. If you've ever wished your foundation could be lighter, dewier, and actually improve your skin the more you wear it, serum foundations are the answer to your prayers. So, what exactly is a serum foundation? It's essentially a hybrid product that combines the pigment and coverage of a foundation with the nourishing, skin-loving ingredients of a serum. In other words, it's skincare and makeup in one bottle – the best of both worlds. These formulations are typically very lightweight (often thinner or more fluid than regular foundation) and are infused with active ingredients like hyaluronic acid, vitamins, and yes, peptides, which work to hydrate and treat your skin while providing coverage. Traditional foundations sometimes get a bad rap for being heavy or clogging pores, especially in warm climates. If you've ever felt like your makeup is sitting on your face like a mask, or making you break out by day's end, a serum foundation could be a game-changer. Serum foundations offer a lightweight alternative to heavy foundations that can clog pores. They tend to have a “your skin but better” effect – meaning once applied, your skin still looks like skin (just more even-toned and glowing), rather than looking like a thick layer of makeup. The coverage they provide is usually light to medium, which is perfect for a natural everyday look. You can build them up a bit if you need more coverage on certain areas, but don't expect a full-coverage, matte mask. Instead, expect a fresh, dewy finish that lets your real skin peek through. The benefits of serum foundations go beyond just looking nice. Because they're packed with skincare ingredients, they actually work on your skin throughout the day. Many serum foundations include hydrators like glycerin or hyaluronic acid to keep your skin moist, antioxidants or vitamins to protect against environmental stress, and even things like niacinamide or squalane to soothe and repair the barrier. Some even come with SPF for sun protection (though it's still wise to wear a dedicated sunscreen underneath for full coverage). Essentially, wearing a serum foundation can be like wearing a tinted moisturizer or BB cream – but often with more potent ingredients and a more elegant, skin-like finish. One popular example is the Revolution Skin Silk Luminous Serum Foundation, which illustrates what these hybrids can do. This product is ultra-lightweight and “powered by skincare” – it contains a blend of hyaluronic acid (the ultimate moisture booster) and a peptide complex that aids in plumping tired, dehydrated skin. In fact, users love how it makes their face feel hydrated and glowy, rather than cakey. The finish is described as a radiant satin – meaning it gives you a glow, but not an oily shine. It basically mimics healthy skin. And because it's so light and breathable, your skin can "breathe" and you avoid that suffocated feeling that some foundations can cause in hot weather. Another advantage: Serum foundations are great for those with dry or mature skin. If you have dry patches or fine lines, a conventional foundation can cling to flakes or settle into creases, emphasizing problems. Serum foundations, on the other hand, are infused with hydrating and anti-aging ingredients that nourish the skin instead of just covering it up. For example, someone concerned about signs of aging might choose a serum foundation because it contains peptides and antioxidants that work throughout the day to improve skin elasticity and brightness while blurring wrinkles. Even if you're not worried about wrinkles yet, but simply prefer a natural look (think: no-makeup makeup trend), these foundations are ideal. They offer that light to medium coverage to even out your complexion, while allowing your real skin to show through and breathe. Of course, people with oily or combination skin can enjoy serum foundations too. The key is to find a formula that isn’t overly greasy (many are oil-free or use non-comedogenic oils) and to patch-test, since everyone's skin chemistry is different. The lightweight nature of serum foundations actually suits oily skin in many cases – because they are less likely to clog pores than heavy, full-coverage makeup, and they often have a semi-dewy finish that looks more natural on oily skin. Just set the T-zone with a bit of powder if needed, and you're good to go. Let’s not forget the finish: almost all serum foundations aim for that elusive glow. You know the one – where your face just looks healthy and radiant, not matte or flat. A good serum foundation is often hailed as the key to achieving an effortless "no-makeup makeup" look. It blurs minor imperfections (like small blemishes, redness, or uneven tone) but doesn't completely cover up your freckles or natural skin texture. This is perfect for day-to-day wear, especially if you enjoy looking polished but not overdone. And if you do need a little extra help on a stubborn spot or under-eye circles, you can always dot on a concealer where needed, instead of piling on more foundation. In fact, beauty experts often suggest that combo: use concealer for any areas that need heavy lifting, then use a serum foundation for the overall complexion. That way you get a flawless finish that still looks light and natural – the best of both worlds. Internal link example: Interested in trying a skin-friendly foundation? Take a peek at the Revolution Skin Silk Luminous Serum Foundation on our website. This serum foundation not only provides light, breathable coverage but also helps hydrate and plump your skin while you wear it – a true makeup-meets-skincare hero. Glowing Skin in Bangladesh’s Climate: Why Lighter Products Win Living in Bangladesh, you’re probably no stranger to the challenges of a hot, humid climate. The Bangladeshi monsoon season in particular can be brutal on our skin. The intense heat and moisture in the air often trigger increased oil production (hello, greasy T-zone!) while paradoxically some areas still feel dry and rough. It's not uncommon to have skin that looks shiny and oily, yet also experiences patchy dryness or breakouts due to clogged pores during the rainy season. In such conditions, heavy creams or thick foundations can backfire, making you sweat more or congesting your skin. This is where the peptide serums and serum foundations truly shine for Bangladeshi women. Keep it light and simple: Dermatologists and beauty experts often advise that in high-humidity environments, less is more. Layers of heavy makeup will struggle – they can melt off or clog your pores when you sweat. Instead, a minimalist approach works best. During monsoon months, sticking to the basics (cleanser, toner, moisturizer) and going for minimal makeup to avoid clogged pores is key. A lightweight peptide serum absorbs quickly into the skin without leaving a greasy residue, and it tackles multiple issues at once so you don’t need a dozen different products. Likewise, a serum foundation provides just enough coverage to even out your complexion without feeling like a mask. It won’t smother your skin or make you feel sticky even in sweltering heat. Beyond comfort, using these lighter products actually helps maintain your skin health in a tough climate. A hydrating peptide serum can strengthen your moisture barrier – crucial when going from humid outdoors to air-conditioned indoors, which can dry the skin out. Keeping your skin well hydrated helps it stay balanced (not too oily, not too dry). In fact, maintaining good hydration is one of the secrets to a radiant complexion. As one local beauty article noted, well-hydrated skin appears more radiant and youthful, and proper hydration can even help prevent issues like dryness and acne. So drink your water, and let your skincare deliver moisture too! Another non-negotiable for glowing skin in Bangladesh (or anywhere) is sun protection. Even on hazy or rainy days, UV rays can sneak through and damage your skin. Wearing a broad-spectrum sunscreen of at least SPF 30 daily is critical – it shields your skin from harmful rays that cause premature aging and uneven pigmentation. As The Daily Star reminds us, “An SPF 30 sunscreen can help block UV rays and prevent painful sunburns. It also slows down the signs of ageing in your skin and maintains an even skin tone.”. If you’re using actives like peptides, vitamin C, or retinol in your routine, sun protection becomes even more important because these ingredients make your skin more sensitive to the sun. The good news is, many serum foundations come with some SPF, but think of that as a bonus – you should still apply a dedicated sunscreen as the last step of your skincare (right before any makeup). Let’s tie this back to our peptide serums and serum foundations. These products align perfectly with a climate-smart, minimalist routine. A peptide serum is lightweight and water-based, so it won’t add heaviness or greasiness; instead, it deeply nourishes and preps your skin. A serum foundation, being breathable and often oil-free, means you can even out your skin without clogging it up. Unlike traditional full-coverage foundations that might cake or separate when you sweat, a serum foundation will more likely just wear away naturally without streaks – and you can touch up if needed without it looking patchy. Plus, that dewy finish of a serum foundation actually works with the humidity. Rather than fighting to stay completely matte (which is a losing battle on a Dhaka August afternoon), you embrace a bit of glow. The result is skin that looks fresh, healthy, and naturally radiant, even in monsoon season. Pro tip: If you’re dealing with extreme humidity, you can set your serum foundation with a translucent powder on the T-zone, or use a setting spray to help it last longer. But you’ll still feel way more comfortable than wearing a heavy foundation. And on days you're not wearing any foundation, the benefits from your morning peptide serum (like reduced oiliness and tightened pores) can actually help your bare skin look more refined and less sweaty. It's a win-win for tropical weather! How to Use Peptide Serums and Serum Foundations – A Step-by-Step Guide Ready to put theory into practice? Let's walk through a simple glow-up routine using a peptide serum and a serum foundation. This routine is perfect for a daytime look that’s fresh, easy, and enhances your skin's health and radiance. It’s especially tailored for busy women in Bangladesh (21-45 years old, we see you!) who want results without spending hours in front of a mirror. The tone here is conversational and we’ll throw in some how-to tips along the way: Step 1: Start with a clean canvas.Begin by cleansing your face with a gentle cleanser suited to your skin type. In the morning, a mild gel or foam cleanser is usually enough to remove overnight sweat and oils. Cleansing is crucial – it clears away any dirt or residue so that your fancy products can actually penetrate and do their job. (If it's evening, you'd double cleanse to remove makeup and sunscreen thoroughly, but we'll focus on a morning routine for now.) Step 2: Apply your peptide serum.After cleansing (and toning, if you use a toner), pat your skin dry and apply a few drops of peptide serum all over your face. You don't need a huge amount – peptide serums tend to be concentrated. Gently tap it into your skin with your fingers. Remember, this serum is your powerhouse that will kickstart your skin for the day. As experts say, a peptide serum works best as the first leave-on layer on your skin, essentially prepping and boosting your skin for the rest of your routine. Give it a minute or two to absorb. The COSRX 6 Peptide Serum we mentioned, for example, is very light and sinks in quickly without stickiness, making it perfect for layering. While the serum absorbs, you can mentally thank it for all the multitasking it’s about to do – firming, hydrating, smoothing, you name it! Step 3: Lock in hydration with a lightweight moisturizer (optional for oily skin).Depending on your skin’s needs, the next step is moisturizer. If you have dry skin, this step is a must – a light moisturizer will seal in the peptide serum and provide lasting hydration so your skin stays plump under makeup. If you’re more on the oily side, you might choose to skip moisturizer in the morning or use an extremely light, gel-based one. Many people with oily skin find that a hydrating serum plus sunscreen provides enough moisture. But the key is to listen to your skin. The goal is to keep your skin hydrated so it looks dewy, not oily. Proper moisturizing also helps your makeup go on more smoothly and prevents that dreaded caked-on look. Step 4: Protect with sunscreen.Never skip this! After your serum (and moisturizer, if used) has had a couple of minutes to sink in, apply a broad-spectrum sunscreen SPF 30 or higher. In our climate, this is non-negotiable. Not only are you shielding your skin from sun damage and dark spots, you're also making sure all those beneficial ingredients (peptides, vitamins, etc.) can work effectively without UV interference. A lightweight, non-greasy sunscreen is best under makeup. As mentioned earlier, SPF 30 is the minimum – it will help block harmful UV rays, prevent sunburn, and even slow down signs of aging for your skin. Let the sunscreen settle for a minute or two before moving on. Step 5: Apply your serum foundation.Now for the fun part – makeup time! Take your serum foundation and give the bottle a good shake if it’s liquidy (many have a dropper; shaking ensures the pigments and serum components mix well). There are a few ways you can apply it: With your fingers: This is the most straightforward method and works because serum foundations are often thin, almost like a tinted serum. After shaking, dispense a few drops onto the back of your hand or directly onto your face (forehead, cheeks, chin). Use clean fingers to spread it and then gently pat or massage it in. The warmth of your fingers helps it blend seamlessly. This method gives a very natural finish. With a brush: If you prefer using a brush, choose one that’s dense but soft (like a flat-top kabuki or a buffing brush). Dot the serum foundation on your face, then buff it in circular motions or gently sweep the brush for an even application. Brushes tend to absorb less product than sponges, which is good for these watery foundations. In fact, beauty experts note that a sponge can sometimes soak up too much of a thin serum foundation, so a brush or fingers can be more effective for application. With a sponge: If a sponge is your go-to tool, it’s absolutely fine – just dampen it and use a tapping motion to press the foundation into your skin. You might need a bit more product due to absorption. Some people like to first spread with fingers, then finish by bouncing a sponge to ensure there are no streaks. Whichever method you choose, start with a small amount of product and build up as needed. Serum foundations are buildable to an extent – meaning you can layer a little more on areas that need extra coverage (say, redness around the nose or a fading blemish) without it looking cakey. The idea is to even out your skin tone while still letting your natural skin shine through. In the end, you should see a healthy radiance – as Revolution describes it, a “your-skin-but-better” finish that is soft and satiny. If you’ve matched the right shade, it will almost be undetectable that you’re wearing foundation at all. Step 6: (Optional) Touch up and finish your look.Take a look in the mirror. Typically, after applying a serum foundation, your complexion should look fresh and slightly dewy. If you have any spots still peeking through that bother you, dab a bit of concealer on those and blend. If you tend to get shiny, you can dust a bit of translucent powder on the forehead, nose, and chin to set those areas. However, to keep with the glowy look, you might skip powder on the cheeks – that way the high points of your face maintain a nice glow. Add a touch of blush or bronzer if you like, do up your eyes and lips as desired, and you're done! This routine is quick and effective. On a normal day, you could get through it in 10 minutes or less. Yet it covers all the bases: cleanse, treat, protect, and perfect. The peptide serum treats and strengthens your skin, the sunscreen shields it, and the serum foundation perfects your complexion while also caring for your skin throughout the day. One more tip: At night, make sure to remove your makeup thoroughly and let your skin breathe. You can continue using the peptide serum in your nighttime routine too (peptides work great twice a day). Perhaps at night you might pair it with a richer moisturizer or a night cream to help recover from the day. Taking care of your skin 24/7 is what will make it truly glow from within. Conclusion: Embrace the Trend and Let Your Skin Glow In the world of beauty, trends come and go, but those that deliver real results tend to stick around. Peptide serums and serum foundations are proving to be more than just buzzwords – they are practical, effective solutions for modern skincare and makeup needs. They simplify routines by multitasking, they cater to the desire for healthier skin, and they align perfectly with the “less is more” approach that works so well in Bangladesh’s climate. By incorporating a peptide serum, you're investing in your skin's long-term firmness and radiance. By switching to a serum foundation, you're ensuring your daily makeup is actually an extension of your skincare, not an enemy to it. Women aged 21-45 in Bangladesh are discovering that you don’t have to choose between looking good and caring for your skin. You can step out with a fresh-faced glow, confident that your makeup is improving your skin and your skincare is enhancing your look. It’s a holistic approach to beauty that feels good and looks even better. So, if you haven't already, give these trends a try. Your future self (and your skin) will thank you! Remember to check out the highlighted products like the peptide-packed COSRX serum or the hydrating Revolution serum foundation on our website – they’re great starting points if you're looking to join the glow-up revolution. Here's to achieving that luminous, head-turning complexion you've always wanted, all while nurturing your skin every step of the way. Happy glowing!
Learn moreFrom Old Dhaka to Instagram: Evolution of Beauty Trends in Bangladesh
If you stroll down the narrow alleys of Old Dhaka today, it’s hard to imagine the bustling beauty scene it once housed. For decades, barbershops like Jibon Krishna Shil’s were humble microcosms of local grooming culture — a single wobbling ceiling fan, two squeaky chairs, and a cassette player spilling out classic film songs while customers debated politics or cricket. When Jibon passed away, the shutters closed for good. His son Paban glanced at the flaking signboard and shrugged: “This cheap salon won’t catch a fly anymore. A new age is coming.” And he wasn’t wrong. Fast forward 15 years, and the landscape has flipped entirely. Today, air-conditioned parlors hum with activity where ceiling fans groaned, LED spotlights gleam over tiled floors, and phrases like “gents parlour” have become commonplace. The haircuts themselves are just one part of the story; what has truly transformed is the concept of beauty itself — from intimate, neighborhood craftsmanship to a modern, social-media-driven industry. The Demographic Dividend Driving Beauty Trends Bangladesh is home to over 163 million people, with youth aged 18–35 making up more than 33% of the population. This demographic is earning disposable income, averaging BDT 10,831 to BDT 15,446 per month, and is increasingly shaping consumer preferences. Think of it like a wave of young, empowered consumers entering the market, seeking products and experiences that reflect their lifestyle. This “demographic dividend” has created a sweet spot for beauty and personal care products. Skincare, haircare, and cosmetics aren’t just about looking good anymore—they’re about expressing identity, confidence, and empowerment. Local and organic skincare brands have caught on, offering alternatives to harsh chemical-laden products. The youth, particularly urban millennials and Gen Z, are not only buying but actively questioning traditional beauty norms, from fairness creams to colorism-driven ideals. From Ceiling Fans to Air Conditioning: The Salon Revolution Take the journey of Palash Ahmed, a former Mirpur apprentice, who watched the gents parlour scene evolve firsthand. Starting with just Tk20 a day sweeping floors, he eventually launched Rose Style Gents Parlour. With Tk13 lakh invested, five hydraulic chairs, marble sinks, spotlights, and a small team of stylists, the salon redefined what a neighborhood grooming spot could be. Prices rose in step with services, but so did customer respect. Today, stylists are called professionals, customers expect comfort, and haircuts are just the beginning — from facials to spa treatments. Similarly, Hair Lab, founded by designer Azizur Rahman Tanvir, showcases how aesthetics and innovation influence beauty. Mirrors, vector art on glass walls, and a focus on training stylists as partners created a modern, Instagram-worthy environment. Technology isn’t just in the tools — clippers, steamers, scalp cleaners — but also in the way trends are tracked online and reproduced offline. The Rise of Organic and Natural Skincare Beauty isn’t just about salons anymore; it’s personal care products too. Bangladesh’s skincare industry is heavily import-dependent, but there’s been a paradigm shift toward natural and organic products. Brands like Ribana and Meena Herbal highlight this trend. Ribana’s organic goat milk soap, for instance, uses alpha-hydroxy acids from raw milk instead of harmful chemicals, catering to a growing awareness about chemical safety. Large players like Unilever Bangladesh have also launched their natural skincare lines, such as Lever Ayush, and local conglomerates like ACI are following suit with Neem Original. Even lifestyle brands like Aarong are entering the market with Aarong Earth, tapping into the youth’s desire for clean, sustainable beauty. For smaller Cottage, Small, and Medium Enterprises (CSMEs), this niche is a goldmine. From neem and turmeric to aloe vera and fuller’s earth, these brands cater to specific skin and hair concerns, from pigmentation to hair loss prevention. Pricing varies, but the focus remains on quality, natural ingredients, and targeted benefits. Shifting Beauty Norms: Colorism and Female Empowerment Historically, fairness creams dominated the Bangladeshi market, fueled by deep-rooted colorism. Many products contained excessive mercury and hydroquinone, posing serious health risks. The Bangladesh Standards and Testing Institution (BSTI) revealed that 8 out of 13 tested brands exceeded safe chemical levels. Yet, beauty ideals are evolving. More women are joining the workforce, attaining higher education, and becoming economically empowered. Social media and beauty bloggers amplify this shift, challenging the idea that “fair is beautiful.” Now, natural, herbal, and organic products are preferred, with urban youth actively rejecting harmful chemical-based options. It’s fascinating to watch how societal change directly influences consumer behavior. What used to be a cosmetic choice has become a statement of values — sustainability, safety, and self-expression. Men’s Grooming: An Emerging Force Beauty isn’t just a female domain anymore. E-commerce platforms like Daraz, Shajgoj, Othoba.com, and EnvieBD are dedicating entire sections to men’s skincare and grooming. Though the male market is smaller, it’s growing fast. Salons now offer services ranging from haircuts to facials, spa treatments, and even wedding packages for men. The change is cultural as much as it is commercial. Male grooming is becoming a symbol of self-care and confidence, and salons are reflecting that through service diversification, hygiene, and modern aesthetics. Social Media and the Instagram Effect You can’t talk about beauty trends today without mentioning Instagram. From salon interiors to product packaging, social media presence drives perception. Young consumers are visual, lifestyle-conscious, and influenced by influencers, bloggers, and online communities. Brands that succeed aren’t just selling products — they’re creating stories, experiences, and aesthetics that resonate online. Think bold packaging, shareable visuals, and campaigns that feel authentic, not just transactional. Even traditional salons like Hair Lab have adopted this mindset, changing artwork seasonally and training staff to replicate trends pulled straight from Google Images. Challenges and Opportunities The growth of Bangladesh’s beauty market isn’t without challenges. High import dependency, lack of standardization for natural products, and the need for better branding and packaging remain hurdles. Yet, these challenges are also opportunities. Standardization can unlock export potential. Branding can add value and compete with global players like India and South Korea. Social media marketing can amplify reach among the youth demographic. And as disposable income rises, the demand for premium and niche products is expected to continue its upward trajectory. In short, the market is ripe for innovation, quality, and storytelling. Companies that combine these elements with authenticity will likely define the next wave of beauty in Bangladesh. Looking Ahead: The Future of Beauty in Bangladesh When you step back, the evolution from old Dhaka’s cramped barbershops to Instagram-worthy salons and organic skincare brands tells a larger story. It’s a story of societal change, youth empowerment, and economic opportunity. It’s also a reminder that beauty trends are never just about aesthetics — they reflect culture, values, and technology. For consumers, this means more choices than ever before: safer products, personalized services, and brands that align with their values. For entrepreneurs, it’s a call to innovate, educate, and create experiences that resonate both offline and online. The shift from ceiling fans to LED spotlights, from chemical-heavy fairness creams to herbal soaps, and from informal barbers to stylists with Instagram-worthy portfolios — all of this points to one clear reality: Bangladesh’s beauty landscape is evolving rapidly, and it’s only just getting started.
Learn moreকনের সাজ
শীতকে বিয়ের মৌসুম বলা হলেও সারা বছর জুড়েই এখন বিয়ের অনুষ্ঠান দেখা যায়৷ একজন মেয়ের জীবনে বিয়ে একটি গুরুত্বপূর্ণ দিন। তাই সবাই চায় এই দিনে তাকে লাগুক একদম পারফেক্ট এবং ভিন্নধর্মী। তাই বিয়ের তারিখ নির্ধারণ হওয়ার সাথে সাথেই শুরু হয়ে যায় প্রস্তুতি। গত কয়েক বছরে বিয়ের সাজে এসেছে অনেক পরিবর্তন। তাই জেনে নেয়া যাক এখন কনের সাজে কি রয়েছে ট্রেন্ডে : কনের মেকাআপ : বিয়ের মেকাআপ মানে ছিল কনেকে অনেক বেশি ফর্সা লাগতে হবে। কনেকে বিয়ের সময় মানুষ চিনতেই পারত না৷ কিন্তু এখন কনেরা চায় একদম ন্যাচারাল লুক। মেকাআপ নো মেকআপ লুক এখন রয়েছে বেশ ট্রেন্ডে। মেকাআপ আর্টিস্ট এর কাছে গিয়ে বেশিরভাগ কনের আবদার থাকে যাতে তার গায়ের রং পুরোপুরি বদলে ফেলা না হয়। কনেরা মেকাআপের ক্ষেত্রে চোখে গাঢ় রংয়য়ের শেড বেছে নিলেও ঠোঁটে নুড লিপস্টিক দিয়ে থাকে৷ তবে গাঢ় লাল লিপস্টিকও অনেকের পছন্দের তালিকায় রয়েছে। কনের মেকাআপ নির্ভর করছে তার পোশাক ও অনুষ্ঠানের সময়ের উপর। দিনে অনুষ্ঠান হলে কিছুটা হালকা মেকাআপ করার চেষ্টা করতে হবে৷ হলুদ কিংবা মেহেদী সন্ধ্যার মেকাআপ নেচারাল রাখতে হবে৷ এখনকার বেশিরভাগ কনে পোশাক ভারী রেখে মেকাআপ হালকা নিয়ে থাকে৷ পোশাকের রং এর সাথে মিলিয়ে এখন আর কেউ তেমন মেকাআপ লুক করে না। বেশির কনে চায় ব্রাউন কিংবা গ্লিটারি আইলুক। বাংলাদেশে এখন অনেক মেকআপ আর্টিস্ট রয়েছে। কার কাছে সাজবেন তা ঠিক করার আগে ভালো করে তাদের অন্যান্য কাজ দেখতে হবে ও সার্ভিস সম্পর্কে জানতে হবে। যাতে করে কোনো খারাপ অভিজ্ঞতার মধ্যে না পরতে হয়। অন্য কোনো কনের ছবি থেকে অনুপ্রেরিত না হয়ে নিজেকে জানতে হবে কোনো মেকাআপ আপনার সাথে মানানসই। কারণ একই আই লুক হয়তো একজন কনেকে ভালো লাগছে, আপনাকে তা নাও শোভা দিতে পারে। হাতে সময় নিয়ে মেকাআপ আর্টিস্ট ঠিক করা উচিত, যাতে করে বিয়ের আগে তার কাছে সরাসরি কাউন্সিলিং নেয়া যায়। কনের চুলের সাজ : লেহেঙ্গা হোক কিংবা শাড়ি যেকোনো পোশাকের সাথেই বড় করে খোঁপা করে যেকোনো ফুল বেশ মানিয়ে যায়। কিন্তু খোঁপায় নিয়ে আসা যেতে পারে ভিন্নতা যেমন করা যেতে পারে ফ্লোরাল বান কিংবা প্যাঁচানো খোঁপা। চাইলে খোঁপায় পরতে পারেন কোনো অলংকার। হলুদের অনুষ্ঠানে বেণি করে সাইডে রেখে রাতে গাদা কিংবা রজনীগন্ধা ফুল দিয়ে দিতে পারেন। অনেকে এখন চুল খোলা রেখে চুলের নিচের দিকে কিছুটা বাঁকা করে দিচ্ছে। খোঁপা করলে চুলে নানা ধরনের পুতি বসাতে পারেন।
Learn more